CLIENT

Maasstad Hospital is highly advanced in both technical aspects and healthcare delivery.

 

STRATEGY

We advised our client to embrace the theme 'The Care of Tomorrow' and to offer interested parties a tour of the brand-new hybrid operating room and the new CT scanner, to see how digital home monitoring is utilised, and to take a look at the Innovation Campus.

 

MAKING OF

Naturally, the imagery needed to be futuristic. Together with the artificial intelligence of Midjourney, we created the visual of 'the hospital of the future, with a central role for a happy nurse'.

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RESULT

Not infrequently someone gets full when they watch the film.

Within 1 week after the start of the campaign, someone had already been hired in a position that was difficult to fill.

 

CREDITS

Concept, production: Rik Blokland

Visual: Midjourney, Photoshop, and Rik Blokland