STORY

What makes you who you are? Your talent as a kitchen whizz? Your hardcore exercise habits? Your can‑do attitude? Or the sum of all of it?

The various workshops and interviews painted a picture of an employer with a remarkably warm company culture. One where everyone feels 100% at home – whatever their role, background or personality.

The '100% PGGM' theme works across a wide range of materials and comes across clearly in any language. The campaign runs both externally and internally. Ambassadors take centre stage, each with their own distinctive personal and professional qualities. All wrapped up in a pie chart, of course – so typical of the work in this sector.

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CLIENT

PGGM is one of the largest pension providers in the Netherlands, with 5.6 million members and around EUR 261 billion in assets under management. The organisation has a Dutch division, 'Pensioenbeheer', and an international unit, 'Investment Management'. That's why the campaign exists in both Dutch and English.

 

CREDITS

Creative strategy: Rik Blokland

Concept: Rik Blokland, Jurjen Born

Music: Cue Creative
Film, photography, direction and edit: crew Creative Direction

Media agency: Zigt