PELS RIJCKEN
INNOVATIVE CAMPAIGN FOR AN AGE-OLD LAW FIRM
CLIENT
Pels Rijcken Droogleever Fortuijn is a law firm that was established in the 17th century and is home to the State Advocate. There is no better firm to learn the trade and besides that to appear on the front pages every week.
STORY
Photographs taken in the style of the Old Dutch Masters come alive online and are transformed into videos where the 'Young Dutch Masters' tell about their work, ambition and why one should apply.
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MAKING OF
Shot in the completely redecorated studio of top photographer Marie Cécile Thijs in Rotterdam, the Netherlands.
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RESULT
Pels Rijcken is a rising star in the rankings and the firm is able to attract more an more suitable employees than ever. The campaign is awarded many times.
CREDITS
Concept: Rik Blokland, Hans Adelaars
Photography: Marie Cécile Thijs