CLIENT

Being a very Dutch bank in many ways, the SNS needs employees with the right 'normal' DNA.

 

STORY

Aligned with the popular consumer campaign, this concept works with slightly provocative headlines, challenging the big banks.

Where one is about selling service you would also do to your mother, the other is about preferring wearing jeans in stead of pinstripe suits.

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APPROACH

For this client we did workshops, creative strategy, creative concept and production.