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ATOS ORIGIN
BRAND INTRODUCTION THROUGH THE LABOR MARKET
2000-2002
CUSTOMER
If Atos and Origin merge, the IT world will be at a point where staff will be harder to find than customers. The new organization will therefore be introduced through the labor market from China to Canada.
STORY
The fish from the logo comes to life: he expresses his amazement at old-fashioned working environments, urgently needs oxygen, and so on.
MAKING OF
Illustrated by Estudio Mariscal in Barcelona.
CREDITS
Concept: Rik Blokland, Hans Adelaars
Creative direction: Rik Blokland
Illustration: Estudio Mariscal, Barcelona
ENGLISH
When the French Atos and the Dutch Origin merged, the IT world was still a bit in disarray. Having too many clients and too small a workforce, the brand introduced itself as an attractive worldwide employer brand.
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